How to be visible on ChatGPT and other AIs: why SEO is no longer enough
Have you ever asked ChatGPT, Gemini, or Claude which companies, products, or services to choose in your industry? If your company’s name doesn’t appear in those answers, you are likely losing visibility and potential customers. This isn’t because your product isn’t good enough, but because AI models don’t “know” you well enough to cite you. […]
Will Artificial Intelligence Replace Public Relations Agencies?
The advent of AI has raised many questions about the future of PR professionals. The possibility of automating many tasks has led to questions about whether artificial intelligence can completely replace human skills. In reality, AI is nothing more than a new and valuable tool available to PR professionals, not a replacement for them. Let’s […]
Public Relations: the Opportunities and Risks of Artificial Intelligence
Artificial intelligence (AI) is rapidly transforming many industries, and public relations is no exception. Thanks to technological advances, companies, and PR professionals can now leverage innovative tools to simplify, automate and improve various tasks. Still, AI brings with it not only opportunities but also risks and this is particularly true in a field like PR […]