How to be visible on ChatGPT and other AIs: why SEO is no longer enough
In this guide, you will learn: why SEO alone is no longer enough to be visible online how search behavior is changing with ChatGPT and other AI tools what GEO (Generative Engine Optimization) is and why it matters the role of Digital PR in increasing visibility in AI-generated answers which signals AI models use to […]
Will Artificial Intelligence Replace Public Relations Agencies?
The advent of AI has raised many questions about the future of PR professionals. The possibility of automating many tasks has led to questions about whether artificial intelligence can completely replace human skills. In reality, AI is nothing more than a new and valuable tool available to PR professionals, not a replacement for them. Let’s […]
Public Relations: the Opportunities and Risks of Artificial Intelligence
Artificial intelligence (AI) is rapidly transforming many industries, and public relations is no exception. Thanks to technological advances, companies, and PR professionals can now leverage innovative tools to simplify, automate and improve various tasks. Still, AI brings with it not only opportunities but also risks and this is particularly true in a field like PR […]