In today’s multi-layered communication environment, brands navigate a landscape where credibility, visibility and engagement hinge on the ability to speak to audiences in different ways and through different voices. Traditional media continues to play a crucial role in shaping public perception, while influencers help brands enter conversations happening inside niche digital communities. Yet these two […]

Italy is home to numerous public relations and communications agencies: some are small and niche, others more structured; some require significant budgets, others offer more accessible solutions; some specialize in a specific sector or PR area, while others provide a broad range of services. So, how can you choose the one that’s best suited to […]

In today’s highly competitive market, companies continually search for effective strategies to differentiate themselves or strengthen their standing. Public Relations is a great tool, even if it is frequently overlooked compared to other marketing methods. Including PR in the marketing mix, today makes sense for three main reasons: increasing brand awareness, improving company reputation, and […]